Christmas is coming this week. It’s almost the end of 2009. Since the GR-01 launched in April, we’ve done pretty well in the domestic market in Taiwan and also got a lot of enquiries from overseas. To all the distributors, thanks for your support and valuable suggestion.
Recently, we are busy working on the upcoming model. We add tons of new functions to the new model. Hope it can launch on schedule in the first quarter of 2010.
New English packaging for GR-01 is another project. Original design is pretty plain and I want to pair more Chinese culture with branding and packaging design. Luckily, my friend Joyce is an excellent talented young packaging designer. But at the beginning, we struggled on how to represent Chinese culture with our brand image. One day surfing on the net, I saw a beautiful mouse decorated with “Blue and White porcelain”.
Yes, “Blue and White porcelain”.
Of all the art forms created in China during its ling history, the Blue and White porcelain is considered a masterwork of the craft because of its technical originality and artistic brilliance. Blue and White porcelain is also a big talking point lately in Chinese societies. This all has to give the credit to Jay Chou (Chinese pop star singer). Jay Chou’s album “Blue and White porcelain” was probably the greatest hit of 2008.
During the Hanhai Autumn auction 2009, a Blue and White porcelain jug was auctioned off for 10 million US dollars. The price set a record for a single piece of porcelain ware auctioned within China.
P1 P2
P1. World Record of Chinese Porcelain at Hanhai Auctions
P2. Chinese Blue and White Porcelain
Since then, “Blue and White porcelain” simple but elegant designs, bright colors with rich patterns have become key ideas of our packaging design. We use sea blue and light green as the basic colors to match the product and brand image.
I hope this new packaging and upcoming models can boost our sales. May be one day our products will be well-known as Blue and White porcelain.

