New Packaging for 2010

Christmas is coming this week. It’s almost the end of 2009. Since the GR-01 launched in April, we’ve done pretty well in the domestic market in Taiwan and also got a lot of enquiries from overseas. To all the distributors, thanks for your support and valuable suggestion.

Recently, we are busy working on the upcoming model. We add tons of new functions to the new model. Hope it can launch on schedule in the first quarter of 2010.

New English packaging for GR-01 is another project. Original design is pretty plain and I want to pair more Chinese culture with branding and packaging design. Luckily, my friend Joyce is an excellent talented young packaging designer. But at the beginning, we struggled on how to represent Chinese culture with our brand image. One day surfing on the net, I saw a beautiful mouse decorated with “Blue and White porcelain”.

Yes, “Blue and White porcelain”.

Of all the art forms created in China during its ling history, the Blue and White porcelain is considered a masterwork of the craft because of its technical originality and artistic brilliance. Blue and White porcelain is also a big talking point lately in Chinese societies. This all has to give the credit to Jay Chou (Chinese pop star singer). Jay Chou’s album “Blue and White porcelain” was probably the greatest hit of 2008.

During the Hanhai Autumn auction 2009, a Blue and White porcelain jug was auctioned off for 10 million US dollars. The price set a record for a single piece of porcelain ware auctioned within China.

            
                          P1                                P2 
P1.  World Record of Chinese Porcelain at Hanhai Auctions                                              
P2.  Chinese Blue and White Porcelain   
                 

Since then, “Blue and White porcelain” simple but elegant designs, bright colors with rich patterns have become key ideas of our packaging design. We use sea blue and light green as the basic colors to match the product and brand image.

I hope this new packaging and upcoming models can boost our sales. May be one day our products will be well-known as Blue and White porcelain.

Copenhagen and Carbon Emissions of GR-01

Two weeks of wrangling later, sharp divisions between the rich and poor nations over how to fight the fight have been laid bare. Few might have expected the UN Climate Change Conference at Copenhagen, which came to a close last weekend, to throw up a game-changer of a deal.

Yet, even lowered expectations could hardly stem the disappointment many people felt over the final outcome - a last-minute accord that was weaker than not only a legally binding treaty but also the expected "political" agreement. It is clear that developing and developed nations have different historical and emission responsibilities and vary in current emission levels due to different development stages.

                                       Countries by CO2 emissions in 2008

In this kind of eco-friendly atmosphere, few days ago, we got a mail question the carbon dioxide emissions of GR-01. She seemed not in favor of the idea of using CO2 emissions. We know conserve energy and reduce carbon emission is a trend and it is also our global citizenship to make our life better. In fact, our GR-01 carbon emission is only 200ppm compared with 40,000ppm to human breath. We don’t know how much carbon emissions of traditional mosquito killer. But for energy consumption, GR-01 uses only 7-9W (220V/110V) compared with 14-18W (220V/110V) of the traditional electric mosquito killer.

So in conclusion, our machine is pretty “green” in terms of carbon emissions and energy consumption. Not to mention Photocatalystic reaction can purify and reduce microbe in the air.

Copenhagen Accord represents a step forward, although not enough. At least, it was a new beginning in the battle against global warming. As global citizens, we hope our little effect can make a difference.